India: PlaySimple Games, a mobile social gaming company, announced the appointment of Nitin Dhawan as VP – Data Science & Analytics. Nitin, a data scientist, has experience of over 13 years in product management, data science and analytics and served as an independent consultant for Product Analytics, Marketing, Sales and Operations functions in domains like Gaming, Travel, e-commerce, Mobile Wallets, Transport, Consumer Web and Insurance.
Prior to his consulting stint, he was at Zynga and was responsible for managing multiple games like FarmVille 2, Bubble Safari, New IP, YoVille, Empires & Allies.
At PlaySimple, Nitin will take a leadership role under the guidance of Siddharth Jain, Co-Founder & CEO, PlaySimple Games. He will build innovative strategies for development of exciting and competitive word games that will soon be added to the existing portfolio. Additionally, from the perspective of product touch points, Nitin will be responsible to build an engaging brand and play a pivotal role in scaling up the existing games. Under his leadership, PlaySimple Games aims to strengthen the team and expand its partner network to be on the path of innovation and growth.
Siddharth Jain, Co-Founder & CEO, PlaySimple Games said, “We are very excited about Nitin joining us at PlaySimple. With his extensive experience in data science, we are confident that his contribution will be pivotal in successfully transforming the business operations and customer experiences.”
Nitin Dhawan, VP-Data Science & Analytics, PlaySimple Games added, “Right from its inception, PlaySimple has been committed to using data-driven insights for its continued growth. Their phenomenal success reflects in the extremely strong in-house analytics infra that the company has been able to build from the ground up. What PlaySimple is doing with data is path-breaking and bears testimony to the success that a startup can achieve through determined focus and effort. I am humbled to be a part of this super-exciting journey and look forward to further building on PlaySimple’s data strategy.”
Headquartered in Bengaluru, PlaySimple Games was founded in 2014, with a vision to create a network of game-changing social word games that could cut through different demographics in terms of relevance and usability. After almost four years of taking the plunge, PlaySimple has not just been able to develop great games but has also managed to build an eager and dynamic team that understands the vision of the company and believes in it. The existing team reflects the company’s belief that great teams build great products. The team continues to draw from the strengths of some of the team members who’ve launched and built iconic games like Mafia Wars and Farmville.