Capsule Collection designed by noted fashion designer Vikram Phadnis
Collection adorned by showstoppers, Radhika Apte, Diana Penty & Vikram Phadnis, at the fashion walk during IIFA Rocks
Bangkok: The 19th edition of the NEXA IIFA Awards styled by Myntra, culminated in great gusto at the Siam Niramit theatre in Bangkok on Sunday. Bollywood diva Kriti Sanon received the IIFA ‘Style Icon of the year’ award- presented by Myntra, to a roaring ovation at the packed hall, graced by film stars, industry bigwigs and stalwarts.
The Style Icon of the year award presented by Myntra was instituted during the previous edition of the IIFA awards ceremony held in New York last year which also marked the beginning of Myntra’s association with IIFA. In the current edition, Kriti Sanon was adjudged the winner among six nominees after leading the tally of votes garnered from millions of Myntra’s shoppers and a jury of peers.
Myntra also launched its exclusive IIFA Green Carpet Line, a spectacular collection of dresses, encapsulating global green carpet looks for shoppers in India, at IIFA Rocks held here. The highlight of the launch was a capsule collection designed by celebrity fashion designer, Vikram Phadnis, apart from a range incorporating an alluring set of designs and styles from Myntra partner brands. Overall, the designs intend to make the wearer look like a diva on her special occasion. Actors Radhika Apte and Diana Penty along with Vikram Phadnis were the showstoppers who walked the ramp to showcase Myntra’s exclusive IIFA Green Carpet Line.
As part of the ceremony, Myntra also hosted the Style Zone at the IIFA 2018 Green Carpet which was hosted by Malishka. At the Style Zone celebrities revealed their individual fashion choices. Styling and trends were discussed at large with stars with a tie back to Bollywood through candid conversations.
“Our association with IIFA brings alive the confluence of Bollywood and fashion. Taking it one step further-we are pleased to launch our IIFA line which takes global red carpet fashion to the doorsteps of millions of shoppers across the country, giving them a first-hand opportunity to experience the latest in fashion, sooner than ever. I would like to congratulate Kriti Sanon for winning the Myntra ‘Style Icon of the year’ award, on behalf of the entire team at Myntra.” said Gunjan Soni, Head, Jabong and CMO, Myntra.
Myntra’s association with IIFA began last year with the IIFA Weekend 2017, as style partners for the first ever edition that was held in New York and was a huge success. Myntra continues to be IIFA’s style partner for the current edition, albeit with heightened collaboration, garnering widespread visibility among the audience.