· Jabong to celebrate Women’s Day with an exclusive store for women, and a site takeover
· Special focus on a Women’s sports store to promote fitness
· Digital campaign #RunHideScream with PUMA to celebrate the fighter spirit in every woman
New Delhi, India: Jabong, India’s leading online fashion destination is all geared up to celebrate the International Women’s Day with even more gusto. On this special day, the brand celebrates and recognizes the fighter spirit in every woman with the launch of its women’s day store, and site takeover on 8th March. The women’s day store is a celebration for every type of women out there. It will cater to different female personalities and highlight the major trends of the season such as arts inspired, neo adventurer, and ethnic fusion. This exclusive store has been created to help women acquire the best styles from a variety of brands with lucrative offers.
To further champion the accomplishment of women, Jabong is launching a dedicated sports centric campaign with a focus on sports and fashion channelled through the ‘athleisure’ movement. The brand will have a dedicated women’s sports store to encourage their increasing interest in sports and fitness. The sports centric shopping experience will highlight major fashion trends in the sports category such as metallic, floral and monochrome. To support this initiative, Jabong has launched a digital video #RunHideScream, in collaboration with PUMA to acknowledge the bold and fearless side of every woman.
Gunjan Soni, Head of Jabong and Chief Marketing Officer, Myntra said, “With our women’s day initiatives, Jabong wants to acknowledge and appreciate women from every sphere of life. True to our brand ethos of ‘Be You’, we encourage each and every woman to embrace herself unconditionally. To celebrate the International Women’s day, we have planned a complete site takeover with exclusive offers and latest in women fashion for our consumers.”
Gaurav Kackar, VP – Brand Marketing, Jabong, said, “The digital film #RunHideScream celebrates the spirit of womanhood and acknowledges that every woman is inherently a fighter. This fighter attitude allows them to bring out the best in them when they face challenges in life. This film is in collaboration with PUMA, which is one of the leading sports brand in our portfolio. Both Jabong and PUMA salute the inherent never give-up attitude of a woman.